Want to increase your brand loyalty? Storytelling is one of the most influential ways to bring your brand stand-out and it is often one of the key components of a content marketing approach. By handing your services or products an identity by capturing and sharing stories, can take your intended audience on a journey they desire to experience.
In order to create a bond between your customers and your brand, there is need for your company profile to be authentic, inspirational, and creative.
Emotional branding is an advanced strategy in marketing that possesses the potential to enhance customer retention and drive revenue to your brand.
There are some vital questions you need to answer as touching your brand or business; what vibes do you intend your brand to give off? How do you what your customers to feel when they think of your brand?
We will be looking at steps for creating your brand story in order to enhance the loyalty of your customers to your brand and also insert a form of emotion into the heart of audience each time they hear your brand name. This is a very powerful tool or should I say strategy in marketing.
How to Increases your Brand Loyalty?
Stories put their audience at ease and engage them with the human side of the brand. This creates brand loyalty, which can alter behavior, change lives, and drive consumers to spend. The right narrative can increase the value of your business’s products by over 20 times.
Why is storytelling so effective?
The fact still remains that everybody loves a good and engaging story. Why not integrate something like that into marketing of your brand? It is a tested and trusted way of increasing your customer loyalty. It gives them a feel of your business that your competitors are unable to do or are overlooking.
Presenting a story that gives a representation of your business’s back story, your goals, and your mission aids create a level of trust between customers and your business. If you are totally open and you do a good job of representing your brand with a carefully constructed narrative, your clients will have no other alternative than to cherish and love your brand.
Stories has the capacity of doing all this and many more. Stories can make an individual fall in love with a brand. They create a strong felling in customers. They can make a customer have a deep sense of loyalty and they will in turn share the story with their family and friends. You can read here Creating a high converting opt in page for your brand business.
If you can take your time to craft an attention grabbing brand story, you may have a customer for life.
The goal of marketing is to encourage the purchase of a service or product, regardless of the time frame. The outcome you desire at the end will be the driving force of the story.
Identifying the story to tell
It is important for you to make your story as personal as possible. Think about how your brand came into existence, what your source of inspiration was in creating the company and what your mission is. Above all put into consideration the needs of the targeted audience when doing all that.
There is need for the story to be compelling and factual. While telling a story is important, client narratives possesses the biggest long-term impact on brands. The customer should be the main focus, with your business serving as the supporting character that provides tools to assist them build successful resolutions.
Let us look at this for an example, if you sponsor a campaign to purchase new equipment for a community playground, the focus of the story should be on why purchasing the equipment is necessary, and who stands to benefit from it.
Praise should be ascribed from another individual, in quote-like form, and not from the spokesman of your company.
Testimonials can come in handy in building the loyalty of a customer if they are narrated in the proper way. A brief testimonial can easily be forgotten, but a story that delves into the life of the customer, his challenges and the length your company went at providing solution to the problem will have a lasting effect on the readers after going through your marketing materials.
Utilizing the most effective medium
Any medium can serve as a platform for telling a story. Such mediums includes, blogs, print, magazines, multimedia and social channels. Each medium comes with its own audience reaction, so your story must be tailored to fit it. The key to succeeding is knowing which story is appropriate for a particular medium. Brief, and straight to the point messages work best on the internet and television, while seminars, conferences and conversations creates a personal connection.
To be a great storyteller, you must pay attention to your audience so you can truly understand their concerns, needs, attitudes and beliefs. You must continually listen as your story unfolds so you can be able to gauge your audience’s reaction.
How Storytelling Affects the Brain
Perhaps the greatest value in storytelling is how it engages your audience’s brain. Stories demand an emotional investment, which piques and holds the interest of the brain.
When the brain experiences an emotional reaction to what it reads, it releases dopamine. Dopamine exponentially increases the consumers ability to remember the experience. This process, called neural coupling, engages much more of the brain than traditional marketing techniques. It creates an unparalleled experience for the consumer.
No matter what industry your company is in, there are stories to be told and people to engage.
Start with something simple, and then gradually build to a meaningful story that will impact your audience, create a lasting impression, and make your brand as relatable as it is recognizable. You’ll find an increase in brand loyalty and relationship building that goes deeper than the surface.
Brand loyalty is well founded upon well-crafted stories. Customers put their trust and money with brands that they feel connected to. Connections are built on an emotional level, and at the point where high-design curb appeal comes to an end, backstory begins. Businesses that are socially conscious can stand out of the crowd by sharing their stories and inviting consumers to take part in them.