How Effective is E-mail Marketing?

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What is E-mail Marketing?

E-mail marketing is the practice of sending a commercial message, specifically to a group of people, via email. Every email directed to a current or prospective customer is considered as being email marketing. This usually involves making utilizing email to build loyalty, request business, send advertisement, solicit donations or sales and build trust.

It is an email message sent with the intention of promoting a Merchant’s relationship with previous or current customers, encouraging the loyalty of the customers and to repeat patronage, sharing third-party ads, persuading current clients to buy something and also acquiring new customers.

What do I get to gain from E-mail Marketing?

The benefits of email marketing cannot be overemphasized. It presents a wider range of opportunity for your business to thrive and drives a greater investment return. In this section we will be looking at some of the advantages of making use of utilizing the power of email marketing.

Targeted Audience

The ability of an entrepreneur to target his audience is key to solving all the problems that accompanies non-targeted marketing. The days of placement of advert on a dinner placement and on television is way gone. With the aid of email marketing, you have a higher level of control of who gets to see a particular message by partitioning the list of your contacts on the bases of their location, demographics, lead status, and other data points.

Circulation at a large scale

Email marketing is one of the easiest forms of marketing. With just a single click of the forward button, customers or individuals who subscribed have the ability to share your offers, news and deals with friends. When a subscriber clicks on the forward button and shares your message with acquaintances, your brand gains greater credibility.

Strengthens relationships

If you are looking to build a very strong customer relationship, it is vital to have a tool that is effective to communicate with the individuals who matter most to your enterprise or business. Email hands you the ability to stay ahead and keep customers up-to-date with your business during times when you are very busy and slower periods of the year.

Brand Building

With the support of email marketing, you have the ability to strengthen the recognition or popularity of your brand with prospective clients, and also expand your reach when your email messages are shared or forwarded with a friend. You can read more How Storytelling increases your brand loyalty?.

Low Costs

One out of the many obvious benefits of email marketing is its cheaper cost as compared to mainstream channels of marketing. In email marketing there is no postage or print costs paid in exchange for placement on a certain magazine, television channel or billboard.

Amazing return on investment

In the world of business, end result is indeed all that really matters. With this in mind, most businesses engage in email marketing due to the mouth-watering return on investment. Research has showed that for every $1 invested in email marketing an estimated $32 return is achieved.


Our world today is characterized by it ever-changing digital technology, and email marketing seems to have taken the back seat. However, if you have not yet made up your mind in using it for your day-to-day business, there is never a better time than now. With the proper message coupled with a good strategic approach, your business is surely going to experience an exponential increase.

We are Passionate about Creating Funnels.Want to Know More About Funnels? An online sales funnel is a marketing term used to describe the sales process of attracting online traffic, capturing leads, nurturing prospective customers, converting leads into sales, delivering goods and satisfying customer demands, upselling customers, and obtaining referrals from current customers.

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